MTN launch ‘Let’s go Cashless’ campaign during Mobile Money Week

MTN, Ghana‘s leading service provider in voice, data and mobile financial services, has launched its annual Mobile Money Month celebration.

The month-long campaign is expected to deepen awareness of the benefits of the MTN Mobile Money service. This year’s Mobile Money Month celebration is under the theme “Let’s go cashless with MTN Mobile Money”.

Addressing the public at a brief ceremony held at the Rawlings Park, Makola in Accra, the General Manager for Mobile Financial Services at MTN, Mr. Eli Hini, recounted the successes achieved since the introduction of MTN Mobile Money in Ghana. He indicated that as a result of continuous education, customer behavior has changed positively, contributing to the increase in the usage of the service for transactions including payment of goods and services, money transfers and many others. He however indicated that there is the need to do more to harness the benefits of a cashless society.

Mr. Hini, said, “As a growing economy, we must develop a structured programme to achieve the benefits of a cashless or cashlite economy because the benefits are huge. Some of the benefits are: a reduction in the cost of currency printing, lower risks for individuals and banks associated with transporting currency notes, increased service options for consumers, including efficiencies created when goods and services are purchased and bills are paid digitally.”

He also noted that there is the need to drive the digital agenda within the framework of the law. He said, “We need regulatory bodies to provide the necessary policies that will promote the use of Mobile Money and thereby make the cashless economy agenda a reality.”

Activities lined up for the celebration include: a stakeholder conference, inter- tertiary institutions debate in partnership with National Union of Ghana Students (NUGS), consumer promotions and merchant fora. In addition to these, MTN’s partner banks will launch their own initiatives to excite customers who transact business with Mobile Money.

Additionally, customers who buy airtime will receive 100% bonus airtime, and there will be rewards for peer to peer transactions as well as random airtime for customers who pay for services using the NFC (Near Field Communications) payment system at selected shops. Mobile money merchants also stand the chance of winning items such as motor bikes, generators and many more prizes when they meet targets set for them.

MTN Mobile Money was launched in July 2009 as the first mobile financial service in Ghana, and is the only Mobile Money service in Ghana to have attained an ISO/IEC 27001:2013 certification. MTN Mobile Money has more than six million active subscribers and about 46,000 merchants nationwide.

The launch event was attended by the CEO of MTN Ghana, Mr. Ebenezer Asante, the Executive Committee of MTN, Mobile Money partner banks and members of the general public.

Credit: MTN Ghana